Marketing is a complex field that requires flexibility and innovations all the time. While the biggest trend in recent years is the use of digital platforms, you have to keep in mind that some traditional methods can still be very efficient.
If you want to use a traditional solution that will surely grab the attention of people in public, you should consider vehicle wrapping. The great thing is that there is a wide selection of Truck wraps available, which is making it easier to find the right one for your needs. Here are some tips that will help you make the right choice.
Choose the Right Size
The main goal of wrapping is to gather attention. Therefore, the proper selection of the size of the banner is crucial. While design and combination of colors is also important, the essential detail is to provide more details about your business.
In that matter, make sure to select a proper outline of letters and a phone number, along with other information so that people can easily recognize it, and have enough time to write it down when they see your vehicle on the street.
Colors are Very Important
When it comes to the selection of colors, it depends on the type of business you own. The key is to understand that each color can be used to address certain values. For example, blue is for safety, green is for nature, and yellow for creativity.
Therefore, if you have a household service and a team of people that can fix all kinds of issues like plumbing, heating, electricity, and more, the use of yellow is a perfect choice. You can also combine it with black, which represents power and protection, along with orange that stands for affordability. The interesting fact is that many services are already using the combination of black and bright yellow.
If you are not sure about the right combination, you can always research the competition, but also some very popular brands. You can then use of that ideas to make them suitable for your company. For example, if you are working in the food industry, you can choose something similar to Whole Foods brand, and wrap the vehicle in green, while keeping the letters white. The best part is that such combination can be easily seen even from the distance, and will easily grab the attention.
Place the Details in the Right Spot
The position where you will place the number and other details about your company depends on the type of the vehicle, but also about the area where you drive the most. For instance, if you are driving a sedan or other typical car in urban area, sharing the details on the roof can be a great way to attract more people since they could see it from a bus, train, or even from buildings above the street.
On the other hand, don’t forget the typical areas of the vehicle that are perfect for sharing additional information, like the sides and the back. If you are a driving a van with sliding doors, the best solution is to place these information only on the door so that the details can be seen all the time.
Pay Attention to the Design
While it is crucial to share data so that people can contact you, grabbing the attention holds the same importance. If you simply paint the vehicle and add some details to it, that won’t lead to great results. On the other hand, if you add the right design that is well-balanced with the data, people may think that your business is more professional.
There are numerous ideas that you can use, and the crucial part is to make it suitable to your company. For example, if you have a plumbing service, you can add pictures of various tools. Some services went even further by adding decoration on the roof, such as a screwdriver, or some other tools.
Furthermore, sharing the number or an email is not always that important. In some cases, the most important thing is to share the name of your brand. The reason for that is that most people today are using Google to find everything. In that matter, it will be enough for them to only check out the name of your business.
That leads to a conclusion that choosing the right logo is also essential. That is especially the case for stores and online shops. Keep in mind that car wrapping can lead to many benefits even if you are only offering online services. That is especially because of the fact that most companies today are focused solely on digital promotion.
Keep the Balance
There are some potential mistakes that you should avoid when choosing a vehicle wrap. For example, adding too much details. In that case, it will grab the attention, but for the wrong reasons. It will appear unprofessional, and people won’t even bother reading the important details.
There is no need to add a name and the number all over the vehicle. People could find that annoying. Instead of that, choose something balanced, like a proper-sized logo on the front door, and the additional details under it or on the back doors.
The Bottom Line
This model of advertising can provide many benefits. Some of the biggest ones are the affordability, efficiency, and simplicity. Also, we have to mention the fact that most businesses today are focused on online promotions, which means that it can be a great way to compete on the market.
However, you will get the right results only if you choose the right design. The key is to avoid common mistakes. For example, you can use another brand as an example, but making your wrap too similar with lead to drawbacks, especially to the one where people might think that your vehicle is promoting another brand, and won’t even bother reading more details. In that matter, the best option is to choose something simple, clear, and attractive.